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5 Brilliant Mobile Marketing Campaigns That Will Inspire You
The past few years have seen a flurry of mobile marketing campaigns: some very good, and some really awful. Mobile marketing campaigns tend to challenge any marketer’s creativity. This is, after all,...
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7 Mobile Marketing Mistakes That Could Kill Your Campaign
When you’ve gone to the trouble and expense of creating and implementing a mobile marketing strategy, you certainly want to make sure that you have done everything right. Unfortunately, mistakes do...
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What is Mobile Marketing and Why You Need It
Mobile marketing is too big to ignore: studies show us that given the rate at which mobile marketing is growing, sales via this channel are likely to increase from $139 billion in 2012 to more than...
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6 Features of Great Mobile Websites
Mobile websites are an important touch-point for customers: they browse for products and services on their mobile devices, compare reviews and ratings and often rely on mobile to make their final...
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Key Mobile Marketing Metrics You Need to Measure
One of the key elements of a successful mobile marketing campaign is a clearly defined goal – is it to increase footfalls to your brick-and-mortar outlet, or is it to raise brand awareness? Once you...
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3 More Mistakes No Mobile Marketer Can Afford to Make
Mobile marketing is still growing and while there isn’t a cap on the number of things that could go extremely well, neither is there a limit on the number of things that could go horribly wrong. It is...
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3 Terrible Placements for QR codes
QR codes may have been embraced by marketers, but they have also been derided by a lot of people. Many critics of the QR code describe it as ‘pointless’ and a bad idea for a marketing campaign. While...
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How NFC Tags can Revolutionize the Retail Experience
At their simplest, NFC tags can help bring brands and consumers closer together, streamline the retail experience and help collect customer insights There’s been a lot of debate in the last couple of...
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3 Reasons Why Your Business Does Not Need a Mobile App
In the rush to get on mobile, it is easy to stumble a little and make a few mistakes. Some of these errors can be caught in time and corrected before they can balloon. Certain other mistakes,...
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Why You Need to be Part of the Mobile Commerce Boom
If Mobile Marketing is one of the key buzzwords for businesses today, Mobile Commerce is another. While the former refers to any form of marketing to or with a mobile device, mobile commerce refers to...
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